Molly, Alan, and Max had been friends for years before the August night in 2022 when they launched their new media company. That night their lives changed forever, and to date their videos total over 13.6M views. But this is not an overnight success story.

The countdown began on July 30, 2022, when Twitch streamer Max La Due left a blue, orange, and pink number 7 on the end screen after he ended one of his biweekly Twitch streams

That same day, YouTuber Molly McCormack posted an Instagram photo wearing a fanny pack that displayed the number 7.  

Three days later, on August 2, 2022, Alan McCormack, Molly’s husband,  posted an Instagram reel of him singing a song by the “imaginary band” 4-Town, emphasis on the 4.